< Back to Our Clients
Case Study
Arcelor Mittal
ArcelorMittal is the world's leading steel company, with operations in more than 60 countries. But big doesn’t always mean better, when it comes to Gen Y.
THE CHALLENGE
Working directly with Mediacom London, our strategy was to implement a Generation Y campaign that used messaging in an altruistic and unique way. When we set out to engage this audience our theme was “What can you do to make a difference?” and reach out with a more enlightened appeal to an age category that had recently shown little recruitment success for ArcelorMittal staffing groups.
Through the use of creative targeted messaging and design, we were able to attract many new entry-level candidates as well as increase the overall traffic numbers to the ArcelorMittal site by over 37%.
The Result
The campaign was considered a huge success as the design and messaging coordinated with the target audience straight through to the application experience. Since this campaign ArcelorMittal has implemented the same application process globally with several new metrics and reporting mechanisms to ensure the highest ROI while delivering an effective candidate experience.